Debuting on December 1st, 2021, IVE has become the face of 4th generation K-Pop girl groups. Their debut single “Eleven” has amassed 193 million music video views and 234 million streams on Spotify. The sextet are known for their viral hits “LOVE DIVE”, “After LIKE”, and “Kitsch” that have all taken social media by storm and created several TikTok trends. Their most recent album, ‘I’ve I'VE’ topped the Circle Album Chart with nearly 1.5 million units sold in its first week. Including ‘I’ve I'VE’, all of the group's single albums — "Eleven," "Love Dive," and "After Like" — have hit No. 1 on the Circle Album Chart. IVE’s success extends into other industries including fashion, editorial, variety shows, emceeing, and more.